Swaddles Organic

Swaddles Organic Farm approached us to produce designs for the launch of a range of ready meals. The project included packaging, display material, advertising, POS posters and a presentation folder containing sample packaging which was distributed at a major food buyers’ exhibition. The final range helped to establish the client in the retail market – their meals are sold by specialist organic food retailers and can also be found in the food halls of Harvey Nichols and Harrods.

Following on from this successful launch, we were asked to design a vegetarian range and a children’s range. The vegetarian packs have a softer colour palette but retain the established look and structure of the original range for immediate brand recognition. In the same way, the brighter colours of the children’s range set it apart, but the packs are still recognisably “Swaddles”. This time the emphasis is on children enjoying mealtimes rather than the meals themselves.

So successful was this launch in raising the company profile – and its profitability – that the company was soon bought out.